CCTV has a documentary channel, and these four trailers for it translate human motion into digitally sculpted objects that look like steel, water, and wood. The clips were created by Taiwan design house JL Design and KORB.
See also Choros - Time Dance
Motion sculptures for CCTV Documentary Channel is a digital metaphor of phenomenal blinks and moments that life consists of. In four Idents we follow a visual performance of organic and vital substance, animated using data of actors movements. Idents visualize four different themes. To emphasize the emotion of each Ident, we have decided to use different textures of steel, wood and glass. Motion sculpture of steel reflects old Chinese adage that true power is mastering yourself. Youthful energy of dancers evolve into beautiful organic sculpture. Colorful happiness is the engine of father's and his daughter's joy. Two lovers visualize fragility and vitality of love in the last Ident. Credits: Client: CCTV Creative Director: JL Agency: JL DESIGN Executive producer: Angela Moo Project Manager: Jennifer Lin Art Director: Lance Wei Designers: Hsiang Ju Hung, Utsuo Chen VFX / Design Company: KORB Concept Development: JL DESIGN & KORB Producer: Lina Paskeviciute Animation Director: Rimantas Lukavicius Technical Director: Giedrius Paulauskas 3D/2D Artists: Giedrius Paulauskas, Rimantas Lukavicius, Karolina Sereikaite, Tomas Juchnevic, Justinas Vinevicius Music / Sound design: John Black, CypherAudio Year of completion: 2013 Follow us on Facebook: facebook.com/korb.lt facebook.com/jldesign.tv www.facebook.com/cypheraudio
